branding+marketing
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cmo services brand marketing positioning design strategy concepts copywriting
cmo services brand marketing positioning design strategy concepts copywriting

Make your brand an easy decision

Be distinct. Be memorable. Be continuous. The ideology is quite simple, yet the practice can be trickier than keeping your hands clean eating tacos.
We help brands slice their piece of the market by doubling down on how they can solve their customers’ needs.

Featured works

Midtjysk albyg

CONSTRUCTION

purpose
messaging
brand identity
website application
comms execution

October 2023

After 45 years as a major industry contractor, Midtjysk Albyg needed a fresh take on its positioning to support its new strategy and growth journey. As a specialist in building individualized turnkey projects with client needs and ambitions at the core, they needed a platform to reflect just that. Additionally, Midtjysk Albyg is doubling down on its insights into responsibility and future-proofing the construction sector, which is also reflected in the final product.

Afspil video
DANCANN PHARMA

BIOPHARMA

purpose
messaging
brand identity
photo identity
brand system

June 2022

To combine stoic credibility with an organic, purpose-driven expression, we started exploring the core of DanCann Pharma and the patient-first focus that leads the entire organization. We drew a red thread from here into the brand positioning, comms messaging, and visual identity.

Afspil video
HG

HEAVY MACHINERY

purpose
messaging
brand identity & strategy
product system & product design
comms execution

May 2022

To spin out an existing business unit into an independent brand, we had to start from scratch. We dug into the purpose of HG Machines while developing their visual identity, comms, and go-to-market strategy. Today, HG Machines has a clear brand position to support its fully-electric journey.

Afspil video
TeamsToWork

SAAS

purpose
brand identity

April 2023

TeamsToWork believes that teams will make the future. To support their journey, we helped develop its purpose and brand identity through a strong logomark encompassing the brand’s storytelling. Three heads, comprising a team, on a body shaped like a W. Symbolizing the name and essence, TeamsToWork.

Afspil video

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